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Our tools includes but not limited to
• MP Endless Track:
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A spreadsheet that analysis competitive spend & SOV per category using data from independent sources
# Analyzes monthly media tracking report
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Post-campaign Evaluation
• MP BoardMark:
# Virtual OOH portfolio management suite.
# Generates evaluation reports on sites, with pictures
• MP Site Evaluator:
# Evaluates sites against measurable parameters e.g. Pedestrian/vehicular traffic audit, angle of vision, etc
# Generates reports and assigns value threshold to hoardings against competition
• MP Research Suite:
# Keeps record of current research materials acquired by the agency
# Accessible by all and transferable to work files in read- only format
• MP Program Grid:
#Analyses programs’ relevance to Brands’ media objectives and TA
# Compares cost of sponsorship opportunity against classical spots buying
# Evaluates the benefits of proposed sponsorship Elements
• MP Print Evaluation Grid:
# Analyses cost and efficiency of print positions
# Weighs alternative positions and their values related to the popular title
# Evaluates the benefits of placement on special pages
• MP Air Check Studio:
# In-house media intelligence unit
# Reports daily creative elements exposed on electronics within Lagos Metropolis
# Captures and keeps records of new campaigns as they break
• D - Track:
# Comprehensive billing & Financial accounting tool
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Tracks statements with Clients and suppliers
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Interfaces with Media Xpress for seamless billing and invoice generation.
• AMPS(All Media Products):
. National Coverage,
. Annual cycle Face-to-face interview
. Sample size – 14,438
. Covers 110 product categories
# Adult & Teen versions (70%:30% sample split)
• Media Star:
# Media habit & Usage study
. TV Audience Measurement Survey (TAMS)
. Radio Audience Measurement Survey (RAMS)
. on Monthly bases & quarterly
# Sample size; 17,404 diaries
. 10 Diary locations monthly
. 15 Diary locations quarterly
• Media Express:
# Generates media plans, schedules & media contracts
# Keeps record of campaign budgets as implemented to date.
# Generates multi-level ‘best practice’ reports as records of all transactions on brands and activities cannot be deleted.
and much more |
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